Event Details

15th Annual Festival

Fiesta is pleased to announce its 15th annual festival to take place Saturday, Sept. 30, 2017, from noon to 8 p.m. at Birmingham’s Linn Park. Admission to Fiesta is $8 per person in advance and $15 at the gate. Children ages 12 and under are admitted for free. Donations to the scholarship fund at Fiesta are also encouraged at the event.

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With the goal of educating the public about the many different Hispanic countries and their cultures, Fiesta provides the opportunity for more than 15,000 patrons to journey through 20 represented countries and experience the best of Hispanic art, music, food and dance.


Linn Park is located in the heart of downtown Birmingham, nestled between Birmingham’s City Hall, The Birmingham Museum of Art and the Jefferson County Courthouse - 710 20th Street – Birmingham, Alabama 35203



Explore all the different aspects of Fiesta, including the family village, cultural village, community village and health and wellness village.

Visit the McDonald’s Fiesta Tour, the Annual Latin Grammy Experience, a traveling 50-plus foot exhibit that pays tribute to McDonald’s passion for Latin music. The Fiesta Tour features trivia games, a photo booth, artist memorabilia, listening stations, social media wall, product sampling and more!

Enjoy local, authentic food from a variety of participating vendors and get a taste of the best Latin American food Birmingham has to offer.

Listen and dance along to our extensive lineup of artists and performers, live from one of Fiesta’s two stages, including the festival’s Coca-Cola Main Stage.

Stay tuned for an announcement about our Fiesta 2017 Coca-Cola Main Stage lineup!

Can’t wait for Fiesta? Go ahead and plan your route through the park using our event map below:

Fiesta Festival Site Map

Fiesta event map

McDonald's Fiesta Tour

What is Fiesta tour?

The McDonald’s Fiesta Tour is a traveling 50-plus foot exhibit that pays tribute to Latin Music. For the 11th year, it celebrates the passion of Latin culture and its ritmos. The Fiesta Tour includes outdoor and indoor engagements, encouraging attendees to interact at every touch point, from digital games, to memorabilia, sampling and more.

McDonald's Fiesta Tour