In lieu of its 18th Annual live event and due to the health and safety concerns presented by COVID-19, Fiesta BHAM will host the “30 Days of Fiesta,” presented by Coca-Cola Bottling Company UNITED. The event will begin on September 15, 2020 and coincide with the kickoff to Hispanic Heritage month and run through October 15, 2020. During this period, Fiesta will provide a daily, meaningful, and impactful service, with different forms of entertainment and/or educational opportunities via multiple series of online events. “Live cooking & mixology demonstrations, seminars on health and financial wellness, a Latin film series and family arts and craft projects featuring Hispanic artists are just a few of the activities we have in store,” stated Teresa Zuniga-Odom, President of Fiesta BHAM.

In addition to the online events, Fiesta has created a “Fiesta in a Box” celebration package which will provide a way for families to learn about Hispanic Heritage and have a “Fiesta at home” with their families, friends and coworkers. All proceeds from sale of these packages will go directly to the Fiesta Scholarship Fund. Details regarding the “30 Days of Fiesta” and the ”Fiesta in a Box” fundraising initiative will be rolled out within the coming weeks. In the meantime, please continue to follow us through our website at www.fiestabham.com and our social media channels.

“Our highest priority is the health and safety of our Fiesta family... our patrons, sponsors, vendors, artists and coordinators. With the number of COVID-19 cases rising throughout Birmingham, Jefferson County, and Alabama, we do not feel right about asking the community to gather, even with all the suggested precautions. Although a live gathering is not possible, this does not mean we have to stop being human, or being Latin. In fact, in these difficult times we have to be more united than ever. We have to celebrate, because it is something that unites us as a community. Therefore, we are pleased to announce these special initiatives for 2020 that will allow us to continue the celebration and education provided by Fiesta,” said Zuniga-Odom.